In the past two decades, Frieke Janssens has built a solid reputation in staged photography. Her work is characterized by a precise staging, along with an impeccable command of the technique and a perfect finish. Janssens’ visual language is both surprising, playful and reveals a great sense of humor. Her patient devotion results in narrative scenes that often evince a tension. Many communication and advertising agencies call upon her refreshing, original ideas for the production of covers, posters and adverts. Aside from her commissioned work, her personal oeuvre has also gained worldwide interest. Text by Sofie Crabbé.