An equal shot for women and non-binary photographers
TEAM
JAKI JO HANNAN
INTEGRATED PRODUCER, ADAM&EVE DDB
EQUAL LENS FOUNDER
Jaki Jo, won a D&AD New Blood Yellow Pencil in 2008 for illustration which launched her into the industry. She started her career at AMV BBDO and after gaining close to a decade of experience, made the move to Campaigns ‘Advertising Agency of the Decade’, adam&eveDDB. Throughout her career, she has been recognised as ‘one to watch’; she's been featured in Design Week as a 'Rising Star' and Creative Review’s 'Emerging Talent Portfolio'. Jaki’s passion for the industry lead her to be named one of 2017’s Cannes Lions See It Be It, ‘Future Female Leaders’. In 2019, she launched ‘Equal Lens’, an initiative to create new and equal opportunities for women and non-binary photographers in advertising. Her work in making our industry more diverse and inclusive was recognised in the 2020 IPA iList in collaboration with Unilever and Campaign Magazine. This list is a celebration of industry role models who are driving this change. The iList is a recognition of those who are truly promoting and championing inclusivity within the advertising industry.
NICI HOFER,
AGENCY FOUNDER, CREATIVE DIRECTOR & PHOTOGRAPHER
Nici is a London based Creative Director, Agency Founder and Photographer. Her extensive body of work ranges from creative direction for international advertising campaigns to fashion photography as part of photographer duo Nici + Karin. Before extending her work into fashion photography, she joined the multi award winning agency adam&eveDDB in 2009 as Head of Art. In 2020 Nici co-founded the advertising agency NCA London, where she oversees the agencies art directional output. The photographer team Nici + Karin have been shooting for fashion magazines like Milk Magazine, Vogue Italy and for brands such as Adidas and Tommy Hilfiger. Nici + Karin also have written and photographed two life-style books, which are published and sold globally. Their books have been translated into 8 languages and mentioned in Vanity Fair and on Channel 5 TV.
HELEN PARKER & TANJA ADAMS,
FOUNDING PARTNER, ANOTHER PRODUCTION
Helen and Tanja have run the Creative Production company, Another, for the last 16 years, producing film and stills for brand campaigns. They have a keen interest in giving a platform to female talent with their mentorship scheme and creative showcase evenings, and are very excited to be involved in Equal Lens.
ZUKI SEDGLEY,
CREATIVE LEAD, PHANTOM
Zuki is a Creative Lead at Phantom. Prior to Phantom, Zuki worked as a reporter in Hong Kong, a writer for Monocle and as campaigns and communications lead for the UK race equality charity, Runnymede. Her clients include John Lewis & Partners, Battersea Dogs and Cats, University of Sussex and Greenpeace.
HAYLIE CRAIG,
ART DIRECTOR / DESIGNER, GOOGLE CREATIVE LAB
Haylie Craig is a passionate creative who currently works at Google, conceptualising and bending tech for brands and partners. She’s worked in various traditional, digital and pure social media agencies such as We Are Social, Clemenger BBDO etc. Haylie is a force for good and always looking for new challenges.
JODY LEVITUS,
PRODUCER & PHOTOGRAPHER
A producer and creator, Jody has worked with some of the most innovative and award-winning directors in music videos, music documentaries and short films. During a 12 year life stint in Barcelona, she set up multi-disciplinary art events and concentrated on her photography with work published in various travel magazines. She recently worked with The Photography Movement producing a series of photographic exhibitions revolving around mental health.
NEKQUAI ADENIYI,
CREATIVE ASSISTANT, STUDIO PI
Nekquai, often addressed professionally as “Kai” began her career in advertising in 2019, assisting in the running of ATL campaigns as an integrated campaign assistant, whilst studying towards an account management apprenticeship. Whilst at adam&eveDDB, her strong belief in social equity and passion for creativity; led her to seek further opportunities where she could contribute to helping shape the world in an authentic and positive way. Working within the integrated production department, she met and begun collaborating with our founder, Jaki Jo. She is now Creative Assistant at Studio Pi and Head of Content and Social Media at Equal Lens.
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SPECIAL THANKS
F22 – WOMEN PHOTOGRAPHERS AT THE AOP -
#THEFSTARTSHERE
Through regular meet-ups and workshops, f22 aims to provide a dedicated platform offering the best business practice support as well as growing the visibility of women commercial photographers at all levels.
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We aim to explore ways in which to help women fulfill their ambitions of becoming professional photographers, as part of an on-going need for further gender equality across society.
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We aim to lobby for change to address the current imbalance of the number of female commercial photographers. It is telling that currently 18% of AOP Accredited Photographer members are female, compared to 75% of AOP Student members.